Most of the increase comes from known customers, said Saunooke - people who have chosen Valley River as their preferred casino over Cherokee or are simply able to make additional trips due to the shorter drive from home. Visitation at Valley River has increased from 851,000 visits in fiscal year 2016, the first full year the casino was open, to 862,000 visits in 2018. Players are able to make more frequent visits, and that really helped us during the year.” “I think one of the major things that contributes to that is the proximity to some of our major markets, especially Atlanta. “Most of the big growth we saw came from the Valley River market,” said Saunooke. Valley River provided 24 percent of the profits while 76 percent came from Cherokee. While December payments are typically larger than June payments - they reflect summer profits from April to September, while the June payments cover profits from October to March - the $1,455 gap between the two payments this year is wider than usual.Īccording to Saunooke, this year’s growth was primarily driven by the Valley River Casino in Murphy. The December distribution represents a marked increase over even the June payment, when 15,709 members received $5,552. The cell phone erupted to life on the nightstand in the pitch-black bedroom.
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